PoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.
Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.
One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.
[ conversion | client admin cms | SEO ]
Visit The Site: Pooldawg
For More Reading: Testimonial, Case Study
Filed under: B2B B2C Ecommerce Portfolio SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Lead strategist for Netconcepts, P J Fusco writes in an article for ClickZ, that the “Long Tail” principle works contrary to how most online brands prioritize their search engine marketing (SEM) strategies. While online retailers tend to optimize their sites for the 20 most popular keywords and keyword phrases that drive the most traffic, they would also do well to target the millions of unbranded niche phrases at the shallow end to complement those high-traffic branded search referrals. PJ goes on to say…
Filed under: Articles Ecommerce SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word: 
Web content guru Gerry McGovern, author of “Killer Content” - one of the best books on writing copy for the web - says that one of the biggest mistakes companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves (their loved ones and their community),” he said in an interview with founder and president of Netconcepts, Stephan Spencer. He went on to add that organizations need to be customer-centric, talk about benefits, and speak the language of the customer.
Continue reading »
Filed under: Cool Friends Copywriting Web Marketing
|
Email to a Friend |
Printer-Friendly |
2 Comments »
Spread the word:
Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
[ database | client admin cms | SEO ]
Visit the site: Emergency Medical Products
Filed under: B2B Ecommerce Email Marketing Portfolio SEO Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…
Continue reading »
Filed under: Articles Ecommerce SEO Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
The clock is ticking. Holiday shopping season is just around the corner. More customers will turn to your Web site than ever before. That means it’s time to tune it up for maximum search engine visibility. Here are nine traffic-building tips that’ll make your site sing “Happy Holidays” long after the season is done.
Continue reading »
Filed under: Articles Ecommerce SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Meredith Bright of Yarnware writes: “I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong.” It wasn’t hard to see why. The site is running Lotus Notes Domino –– not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.
Continue reading »
Filed under: Articles Ecommerce SEO Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
MarketingProfs virtual seminar series — online
For many of you, your email campaign lost the race even before it got out of the gate. Spam filters and email firewalls silently and unceremoniously junk your emails. Research has shown that fully one-third of permission-based emails don’t get delivered.
Even if your message gets past the filters, it doesn’t mean your email will be opened. Your recipients are brutal when it comes to slashing through the commercial messages clogging their inboxes. A split second decision will decide your email’s fate, based squarely on your From line and Subject line, and to a smaller extent, what’s visible in the Preview pane. After navigating these deliverability and openability hazards, you still have to get the recipient to comprehend and act on your message. A pretty tall order nowadays.
This virtual seminar is going to get “hands on” with reviews of actual email campaigns submitted by seminar attendees. Not all will be chosen, so give yourself the best chance of having your campaign critiqued: submit your entry early. Stephan is one of the most popularly and highly acclaimed MarketingProfs seminar leaders.
If you’ve ever wondered what you were doing wrong with your email marketing, or wondered what you could be doing better, then this is the seminar for you.
You will learn:
- How to write messages that are opened and read
- How to create subject lines that are the best they can be
- Best practices for your call-to-action and value proposition
- How to balance text and images
- When to use Text or HTML
- Whether your email is compliant with CAN-SPAM legislation
- Whether your messages will get past spam filters
The 90-minute seminar will include an extended Q&A.
Filed under: Copywriting Email Marketing Seminars Webinars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Polycase is a manufacturer of plastic electronic enclosures for OEMs, including handhelds, desktops, and other electronics.
This ecommerce site, powered by our GravityMarket solution, makes it easy for Polycase’s customers to do business with them. In addition to searching by keyword, customers can search by size — length and width — and by series. They can also browse by product type, size range and application. In addition to ample product information and specifications, including engineering drawings, the site also offers a helpful PDF library.
[ database | client admin cms | SEO ]
Visit The Site: Polycase
Filed under: B2B Ecommerce Portfolio SEO Web Development
|
Email to a Friend |
Printer-Friendly |
No Comments »
In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.
Continue reading »
Filed under: Articles Ecommerce SEO Website Audits
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
